UX Fundamentals for Non-UX Professionals

UX Fundamentals for Non-UX Professionals
UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
By 作者: Edward Stull
ISBN-10 书号: 1484238109
ISBN-13 书号: 9781484238103
Edition 版本: 1st ed.
Release Finelybook 出版日期: 2018-09-12
pages 页数: 349


Book Description to Finelybook sorting

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.
From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company’s success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.
You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.
What You’ll Learn
Know the fundamentals of UX through real-world examples
Acquire the skills to participate intelligently in discussions about UX design and research
Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy
Who This Book Is For
Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.


About the Author vii
Acknowledgments ix
Introduction xi
Part 1: UX Principles 1
Chapter 1: UX Is Unavoidable 3
Chapter 2: You Are Not the User 9
Chapter 3: You Compete with Everything 13
Chapter 4: The User Is on a Journey 19
Chapter 5: Keep It Simple 27
Chapter 6: Users Collect Experiences 35
Chapter 7: Speak the User’s Language 39
Chapter 8: Favor the Familiar 43
Chapter 9: Stability, Reliability, and Security 49
Chapter 10: Speed 57
Chapter 11: Usefulness 63
Chapter 12: The Lives in Front of Interfaces 67
Part II: Being Human 69
Chapter 13: Perception 73
Chapter 14: Attention 89
Chapter 15: Flow 95
Chapter 16: Laziness 101
Chapter 17: Memory 105
Chapter 18: Rationalization 113
Chapter 19: Accessibility 117
Chapter 20: Storytelling 123
Part III: Persuasion 131
Chapter 21: Empathy 135
Chapter 22: Authority 147
Chapter 23: Motivation 153
Chapter 24: Relevancy 157
Chapter 25: Reciprocity 165
Chapter 26: Product 171
Chapter 27: Price 181
Chapter 28: Promotion 195
Chapter 29: Place 203
Part IV: Process 207
Chapter 30: Waterfall, Agile, and Lean 209
Chapter 31: Problem Statements 221
Chapter 32: The Three Searches 227
Chapter 33: Quantitative Research 233
Chapter 34: Calculator Research 243
Chapter 35: Qualitative Research 247
Chapter 36: Reconciliation 259
Chapter 37: Documentation 265
Chapter 38: Personas 277
Chapter 39: Journey Mapping 283
Chapter 40: Knowledge Mapping 293
Chapter 41: Kano Modeling 299
Chapter 42: Heuristic Review 307
Chapter 43: User Testing 311
Chapter 44: Evaluation 319
Chapter 45: Conclusion 323
Appendix A: Resources for Further Reading 325

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