Storytelling in Design: Defining,Designing,and Selling Multidevice Products

Storytelling in Design: Defining,Designing,and Selling Multidevice Products
Authors: Anna Dahlström
ISBN-10: 1491959428
ISBN-13: 9781491959428
Edition: 1
Released: 2019-12-31
Print length 页数: 414 pages
Book Description
With the wide variety of devices,touch points,and channels in use,your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device.
This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business,you’ll learn to create great product experiences.
Learn how the anatomy of a great story can make a difference in product design
Explore how traditional storytelling principles,tools,and methods relate to key product design aspects
Understand how purposeful storytelling helps tell the right story and move people into action
Use storytelling principles to tell,sell,and present your work
Chapter 1. Why Storytelling Matters
Chapter 2. The Anatomy of a Great Story
Chapter 3. Storytelling for Product Design
Chapter 4. The Emotional Aspect of Product Design
Chapter 5. Defining and Structuring Experiences with Dramaturgy
Chapter 6. Using Character Development in Product Design
Chapter 7. Defining the Setting and Context of Your Product
Chapter 8. Storyboarding for Product Design
Chapter 9. Visualizing the Shape of Your Product Experience
Chapter 10. Applying Main Plots and Subplots to User Journeys and Flows
Chapter 11. Theme and Story Development in Product Design
Chapter 12. Choose-Your-Own-Adventure Stories and Modular Design
Chapter 13. Applying Scene Structure to Wireframes,Designs,and Prototypes
Chapter 14. Presenting and Sharing Your Story
[ Index]