finelybook
Market Data Analysis Using JMP
by 作者: Walter R. Paczkowski
ISBN-10 书号: 1629604089
ISBN-13 书号: 9781629604084
Publisher Finelybook 出版日期: 2016-12-19
Pages: 378
Book Description
With the powerful interactive and visual functionality of JMP,you can dynamically analyze market data to transform it into actionable and useful information with clear,concise,and insightful reports and displays. Market Data Analysis Using JMP is a unique example-driven book because it has a specific application focus: market data analysis. A working knowledge of JMP will help you turn your market data into vital knowledge that will help you succeed in a highly competitive,fast-moving,and dynamic business world.
This book can be used as a stand-alone resource for working professionals,or as a supplement to a business school course in market data research. Anyone who works with market data will benefit from reading and studying this book,then using JMP to apply the dynamic analytical concepts to their market data.
After reading this book,you will be able to quickly and effortlessly use JMP to:
prepare market data for analysis
use and interpret sophisticated statistical methods
build choice models
estimate regression models to turn data into useful and actionable information
Market Data Analysis Using JMP will teach you how to use dynamic graphics to illustrate your market data analysis and explore the vast possibilities that your data can offer!
Contents
Chapter 1. The State of Market Research
Chapter 2. Using JMP for Market Research
Chapter 3. A Very Short Introduction to JMP
Chapter 4. Preparing For Data Analysis
Chapter 5. Survey Data Analysis: The Fundamentals
Chapter 6. Extending Survey Data Analysis: Choice Studies
Chapter 7. Extending Survey Data Analysis: Market Segmentation
Chapter 8. Modeling Sales Data
