finelybook
1484228537
Introduction to Social Media Marketing: A Guide for Absolute Beginners
by 作者: Todd Kelsey
ISBN-10 书号: 1484228537
ISBN-13 书号: 9781484228531
Edition 版本: 1st ed.
Publisher Finelybook 出版日期: 2017-07-20
Pages: 152
Book Description
Easily understand the most important tools and skills in social media marketing. You’ll be exposed to Facebook pages and ads,work with Twitter and LinkedIn,save time with Hootsuite,and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics,this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment),to help you think critically about the value social media could bring a business or organization. You’ll explore the question of whether or not it’s worth it to invest time and money in each social media channel.
What You’ll Learn
Understand basic functions for most social media tools,including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculate the real ROI expected from using specific tools
Utilize social media monitoring and analytics
Who this book is for
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Contents
Chapter 1: The Basics of Having Fun and Building Skills
Chapter 2: Skillbox: Content
Chapter 3: Facebook Pages
Chapter 4: Facebook Ads
Chapter 5: Twitter
Chapter 6: LinkedIn
Chapter 7: Hootsuite
Chapter 8: Social Media Monitoring and Analytics
