Head First Data Analysis: A learner’s guide to big numbers, statistics, and good decisions
by: Michael Milton (Author)
Language 语言: English
ISBN-10: 0596153937, 9780596153939
Product Dimensions: 8 x 0.98 x 9.25 inches; 1.96 Pounds
Publication date: September 1, 2009
Publisher finelybook 出版社: O’Reilly Media; 1 edition
Country of Origin: USA
ISBN-13: 9780596153939
Release date: September 1, 2009
Book Description
Today, interpreting data is a critical decision-making factor for businesses and organizations. If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you’ll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others.
Whether you’re a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool.
You’ll learn how to:
Determine which data sources to use for collecting information
Assess data quality and distinguish signal from noise
Build basic data models to illuminate patterns, and assimilate new information into the models
Cope with ambiguous information
Design experiments to test hypotheses and draw conclusions
Use segmentation to organize your data within discrete market groups
Visualize data distributions to reveal new relationships and persuade others
Predict the future with sampling and probability models
Clean your data to make it useful
Communicate the results of your analysis to your audience
Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.
About ‘Head First’ Books
We think of a Head First Reader as a Learner
Learning isn’t something that just happens to you. It’s something you do. You can’t learn without pumping some neurons. Learning means building more mental pathways, bridging connections between new and pre-existing knowledge, recognizing patterns, and turning facts and information into knowledge (and ultimately, wisdom). Based on the latest research in cognitive science, neurobiology, and educational psychology, Head First books get your brain into learning mode.
Here’s how we help you do that:
We tell stories using casual language, instead of lecturing. We don’t take ourselves too seriously. Which would you pay more attention to: a stimulating dinner party companion, or a lecture?
We make it visual. Images are far more memorable than words alone, and make learning much more effective. They also make things more fun.
We use attention-grabbing tactics. Learning a new, tough, technical topic doesn’t have to be boring. The graphics are often surprising, oversized, humorous, sarcastic, or edgy. The page layout is dynamic: no two pages are the same, and each one has a mix of text and images.
Metacognition: thinking about thinking
If you really want to learn, and you want to learn more quickly and more deeply, pay attention to how you pay attention. Think about how you think. The trick is to get your brain to see the new material you’re learning as Really Important. Crucial to your well-being. Otherwise, you’re in for a constant battle, with your brain doing its best to keep the new content from sticking.
Here’s what we do:
We use pictures, because your brain is tuned for visuals, not text. As far as your brain’s concerned, a picture really is worth a thousand words. And when text and pictures work together, we embedded the text in the pictures because your brain works more effectively when the text is within the thing the text refers to, as opposed to in a caption or buried in the text somewhere.
We use redundancy, saying the same thing in different ways and with different media types, and multiple senses, to increase the chance that the content gets coded into more than one area of your brain.
We use concepts and pictures in unexpected ways because your brain is tuned for novelty, and we use pictures and ideas with at least some emotional content, because your brain is more likely to remember when you feel something.
We use a personalized, conversational style, because your brain is tuned to pay more attention when it believes you’re in a conversation than if it thinks you’re passively listening to a presentation.
We include many activities, because your brain is tuned to learn and remember more when you do things than when you read about things. And we make the exercises challenging-yet-do-able, because that’s what most people prefer.
We use multiple learning styles, because you might prefer step-by-step procedures, while someone else wants to understand the big picture first, and someone else just wants to see an example. But regardless of your own learning preference, everyone benefits from seeing the same content represented in multiple ways.
We include content for both sides of your brain, because the more of your brain you engage, the more likely you are to learn and remember, and the longer you can stay focused. Since working one side of the brain often means giving the other side a chance to rest, you can be more productive at learning for a longer period of time.
We include challenges by asking questions that don’t always have a straight answer, because your brain is tuned to learn and remember when it has to work at something.
Finally, we use people in our stories, examples, and pictures, because, well, you’re a person. Your brain pays more attention to people than to things.
About the Author
Michael Milton likes books. Before his first day of high school wrestling, he checked out a stack of books on technique from the library and practiced on his not-terribly-enthusiastic little sister. Then he spent the first few minutes of tryouts kicking the butts of other newbies, until the experienced wrestlers realized how much fun it would be to kick his. Within a few months, he became a decent wrestler, but he always stayed a bit ahead of the other newbies because of those books.
His life has consisted of gleefully going through that process over and over again in completely unrelated fields. Naturally, he’s a Head First fanatic.
