finelybook
Effortless E-Commerce with PHP and MySQL (2nd Edition) (Voices That Matter)
by 作者: Larry Ullman
ISBN-10 书号: 0321949366
ISBN-13 书号: 9780321949363
Edition 版本: 2
Publisher Finelybook 出版日期: 2013-12-16
Pages: 552
Book Description
In this comprehensive guide to creating e-commerce website using PHP and MySQL,renowned author Larry Ullman walks you through every step—designing the visual interface,creating the database,presenting content,generating an online catalog,managing the shopping cart,handling the order and the payment process,and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced web developer,you’re guaranteed to learn something new. The book uses two complete e-commerce site examples,with various features and goals,to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example,and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales,on adding functionality via Ajax,and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL,Second Edition teaches you how to:
Think of the customer first,in order to maximize sales and customer satisfaction
Create a safe server environment and database
Use secure transactions and prevent common vulnerabilities
Incorporate different payment gateways
Design scalable sites that are easy to maintain
Build administrative interfaces
Extend both examples to match the needs of your own sites
Contents
PART ONE: FUNDAMENTALS
Chapter 1: Getting Started
Chapter 2: Security Fundamentals
PART TWO: SELLING VIRTUAL PRODUCTS
Chapter 3: First Site: Structure and Design
Chapter 4: User Accounts
Chapter 5: Managing Site Content
Chapter 6: Using PayPal
PART THREE: SELLING PHYSICAL PRODUCTS
Chapter 7: Second Site: Structure and Design
Chapter 8: Creating a Catalog
Chapter 9: Building a Shopping Cart
Chapter 10: Checking Out
Chapter 11: Site Administration
PART FOUR: EXTRA TOUCHES
Chapter 12: Extending the First Site
Chapter 13: Extending the Second Site
Chapter 14: Adding JavaScript and Ajax
Chapter 15: Using Stripe Payments
