Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0
by 作者: Nilanjan Ray (Editor), Sudin Bag (Editor), Tapas Kumar Chatterjee (Editor)
Publisher Finelybook 出版社: Apple Academic Press
Edition 版本: 1st
Publication Date 出版日期: 2024-11-22
Language 语言: English
Pages 页数: 276 pages
ISBN-10 书号: 1774916541
ISBN-13 书号: 9781774916544
Book Description
Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This new book takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume discusses AI and machine learning in business, sustainable development goals for organizational effectiveness, sociointercultural sustainable natural resources management, entrepreneurial marketing practices,specialized technical education, Bitcoin and cryptocurrencies, digital financial services, and more.
About the Author
Nilanjan Ray, Phd, is Associate Professor of Management Studies at JIS University, West Bengal,
India. He was formerly affiliated with the Institute of Leadership Entrepreneurship and Development
and with the Adamas University School of Business and Economics, both in Kolkata. With more than
12 years of teaching and six years of research experience, Dr. Ray has contributed many research
papers and edited research handbooks published by Springer, IGI Global, and Apple Academic Press.
He has obtained one patent from Germany and two copyrights from India. He is also a reviewer for
several journals and has organized several faculty development programs, national and international
conferences, and management doctoral colloquiums.
Sudin Bag, PhD, is Assistant Professor and Ex-Head of the Department of Business Administration,
Vidyasagar University Midnapore, West Bengal, India. He has over 11 years of corporate and
academic experience, teaching management at colleges and universities. Dr. Bag has published
research papers and book chapters and has also authored two books on management. He has
attended and presented papers at national and international conferences in India and visited several
countries for academic activities
Tapas Kumar Chatterjee, PhD, is Associate Professor of Marketing at IMT Nagpur, India. He has over
20 years of corporate experience and has been in academia for the last 15 years. He has published
and presented research articles in national and international journals and conferences. He has
authored one book and is an avid networker. He has delivered several talks in various forums as
plenary speaker, guest of honor, keynote speaker, etc.
