Business Intelligence and Analytics in Small and Medium Enterprises


Business Intelligence and Analytics in Small and Medium Enterprises (Manufacturing Design and Technology)
By 作者:Pedro Novo Melo and Carolina Machado
pages 页数: 165 pages
Publisher Finelybook 出版社: CRC Press; 1 edition (27 Dec. 2019)
Language 语言: English
ISBN-10 书号:0367173883
ISBN-13 书号:9780367173883
Book Description to Finelybook sorting
Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena.
This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area.
Features

Focuses on the more recent research findings occurring in the fields of BI&A
Conveys how companies in the developed world are facing today’s technological challenges
Shares knowledge and insights on an international scale
Provides different options and strategies to manage competitive organizations
Addresses several dimensions of BI&A in favor of SMEs

Contents


Preface
Editors Biographies
List of Contributors
Chapter 1:Process Mining-Prerequisites and Their Applicability for
Small and Mediumsized Enterprises
Chapter 2:Using Customer Analytics to Succeed:The Case of
Mexican SMEs
Chapter 3:Data Management Software Solutions for Business
Sustainability-An Overview
Chapter 4:A Paradigm Shift in Accounting and Auditing of Big Data
Chapter 5:Mobile Advertising Framework: Format,Location and
Context
Chapter 6:Marketing Analytics:Why Measuring Web and Social
Media Matters
Chapter 7:Managers' Perception of Business Intelligence Capability
of SMEs in Turkey
Chapter 8:The Development of Loyalty Programs in the Retail
Sector
Chapter 9:Business Intelligence,Big Data and Data Governance
Index
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