Business Essentials, 14th Edition

Business Essentials, 14th edition

Author(s): Ebert (Author), Griffin (Author)

• Publisher Finelybook 出版社: Pearson Rental
• Publication Date 出版日期: January 1, 2024
• Edition 版本: 14th
• Language 语言: English
• Print length 页数: 680 pages
• ISBN-10: 0138072442
• ISBN-13: 9780138072445

Book Description

Table of contents
PART 1: THE CONTEMPORARY BUSINESS WORLD
The US Business Environment
Understanding Business Ethics and Social Responsibility
Entrepreneurship, New Ventures, and Business Ownership
Understanding the Global Context of Business
PART 2: MANAGING THE BUSINESS
Managing the Business
Organizing the Business
Operations Management and Quality
PART 3: PEOPLE IN ORGANIZATIONS
Employee Behavior and Motivation
Leadership and Decision Making
Human Resource Management and Labor Relations
PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITHCUSTOMERS FOR COMPETITIVE ADVANTAGE
Marketing Processes and Consumer Behavior
Developing and Pricing Products
Distributing and Promoting Products
PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Information Technology (IT) for Business
The Role of Accountants and Accounting Information
PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Understanding Money and the Role of Banking
Managing Business Finances
APPENDICES
Risk Management
The Legal Context of Business
Managing Your Personal Finances
Unions and Labor Management

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