ISE Business Analytics 2nd Edition
by 作者: Sanjiv Jaggia Professor (Author), Alison Kelly Professor (Author), Kevin Lertwachara (Author), Leida Chen (Author)
Publisher Finelybook 出版社: McGraw Hill; 2nd edition (March 8, 2022)
Language 语言: English
Pages 页数: 1600 pages
ISBN-10 书号: 1265087687
ISBN-13 书号: 9781265087685
Book Description
Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily ‘clean’ and/or ‘small’ and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.
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