Building a Salesforce-Powered Front Office: A Quick-Start Guide
by Rashed A. Chowdhury
Publisher Finelybook 出版社 : Apress; 1st ed. edition (March 5, 2021)
Language 语言: English
pages 页数: 316 pages
ISBN-10 书号: 1484266757
ISBN-13 书号 : 9781484266755
The Book Description robot was collected from Amazon and arranged by Finelybook
Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data.
Data (such as email, spreadsheets, databases) is generated through the front office or face of your business, where your company interacts with customers and revenue is generated. In a hotel, for instance, the front office is the lobBy 作者:where guests are greeted, their problems are handled, and room payments are made. Another example is a coffee shop, where the front office is an employee taking a customer’s order or serving a drink.
Salespeople connect to customers By 作者:selling your company’s goods or services. Marketing team members connect with them through advertising and promotional activities. Service and support staff assist customers with problems and provide help with products.
This book introduces the many ways Salesforce-based innovations are transforming the technology landscape and the strategies that may be used for designing and launching a digital front office. The book examines how organizations can launch and grow digital solutions and strategies for the governance of the platform and provides an overview of digital transformation across industries.
What You Will Learn
Understand basic Salesforce concepts, including the digital front office process tower, lead to cash journey, core CRM functions, best practices, and more
Review data management concepts, integrated sales, customer service, marketing operations, and proposal and business development needs in a systematic way
Use frameworks to build a business architecture and multi-year technology roadmap
Get familiar with Salesforce business processes and concepts such as account, contact, lead, and opportunity management; marketing campaigns; master data management (MDM); and lead scoring, grading, and activity management across the front office
Define and develop digital marketing challenges and strategy (people, process, brand, messaging, and ROI), measure campaign data, and create an end-to-end campaign in Salesforce