Big Data Analytics:Applications in Business and Marketing

Big Data Analytics:Applications in Business and Marketing
Author:Kiran Chaudhary and Mansaf Alam
Publisher Finelybook 出版社:Auerbach Publications; 1st edition (January 19, 2022)
Language 语言:English
pages 页数:256 pages
ISBN-10 书号:1032007885
ISBN-13 书号:9781032007885

Book Description
Big Data Analytics:Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance.

The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including:

Big data analytics and algorithm
Market basket analysis
Anticipating consumer purchase behavior
Variation in shopping patterns
Big data analytics for market intelligence
The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. Part IV examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing Author:consumer analytics, web analytics for digital marketing, and smart retailing.

This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability Author:improving decision-making through data analytics


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