“Life’s too short to design an amazing UX for something that nobody wants. Save your time and resources by first practicing the lean strategy techniques advocated in this book.”
– Ash Maurya, Author of Running Lean and creator of the Lean Canvas

“Jaime Levy’s UX Strategy was a landmark book in the field of UX when it came out – a must-have in anyone’s library. And now as the field itself evolves and matures, it’s thrilling to see her updated perspective on UX strategy in this second edition. This is the type of book that gets better and better each time you dive in, and now with updated content, there’s a wealth of new material to absorb. Clear, practical, and from the heart: UX Strategy continues to deliver on its promise of guiding strategy for digital products in a modern era.”
– Jim Kalbach, Chief Evangelist at MURAL and author of<Mapping Experiences and The Jobs To Be Done Playbook

“No microinteraction is going to save your product from a bad UX strategy. Read Jaime’s book so that you’re first designing the right thing, then worry about designing it right.”
– Dan Saffer, author of Microinteractions and Designing for Interaction

“Jaime Levy’s view on the strategic role of product design helped us to transform the curriculum within our design department. My students love her book because she teaches them in her unique punk rock way how they can make a big impact as creatives.”
– Professor Reto Wettach, University of Applied Sciences Potsdam, Service Designer and Design Strategy Consultant

You can find Jaime online at jaimelevy.com or follow her on LinkedIn or Twitter @jaimerlevy.