Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies.

The topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It’s sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, The Art of Design Strategy offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation.

You will:

• Understand the key principles of design strategy and management.
• Build a design-led work culture within your organization.
• Examine the TRACES framework to align design initiatives with your business goals.
• Gain deeper insights of the future landscape of the design industry.

Garkay Wong is a leading strategist and designer with extensive experience in the design services field. She currently works for one of the world’s leading financial services companies as part of their design and strategy team.

Before her current role, she worked as an independent consultant guiding high-impact projects across diverse sectors – from Fortune 500 firms to public agencies and tech startups. She has a strong track record of merging strategy with practical innovation and has contributed articles on design and decision-making on platforms like Medium and the World Economic Forum.