The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition (Jeb Blount)
by 作者: Jeb Blount (Author), Anthony Iannarino (Author)
Publisher Finelybook 出版社: Wiley
Edition 版本: 1st
Publication Date 出版日期: 2024-09-11
Language 语言: English
Pages 页数: 304 pages
ISBN-10 书号: 1394244479
ISBN-13 书号: 9781394244478
Book Description
Upgrade your sales process by plugging into the new power of artificial intelligence
In today’s cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that’s vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.
The AI Edge isn’t just another book about technology. Anthony Iannarino and Jeb Blount, the world’s most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence. This groundbreaking, hands-on guide marries their unparalleled sales strategies, used by millions of salespeople, with the transformative power of AI. Drawing from cutting-edge research and real-world applications, the authors demystify AI and demonstrate its potential to give you more time to leverage your human advantage―creativity, empathy, and authenticity―to build deeper relationships and winning solutions that give you a leg up over the competition. Inside you’ll find:
Expert Guidance: Benefit from the combined wisdom of Blount and Iannarino, two giants in the sales realm, as they lay out the roadmap to plugging into an AI-augmented sales strategy
Streamlined Processes & Empowered Engagement: Discover AI’s role in automating repetitive tasks, freeing you to fully lean into the uniquely human side of sales: cultivating relationships, unleashing creativity, and offering unparalleled authenticity
Sales Prompt Engineering: Get hands-on with tailored prompts that allow you to tap into generative AI and get better results in less time
Powerful Messaging: Learn how AI, used effectively, can help you develop and go to market with powerful messaging and presentations that connect with stakeholder needs and separate you from the crowded field
Intelligent Insights: Grasp how AI can be leveraged to surface insights that give you instant authority, grab stakeholder attention, and lead to richer, more productive sales conversations
Research: Leverage the power of AI to build target prospecting lists that open pipeline opportunities while reducing cold calling and rejection
Navigating the world of AI might seem daunting, but with Iannarino and Blount at the helm, it’s a journey of empowerment, innovation, and profound human connection. Embrace a future where technology and humanity come together and carve out your own AI Edge in sales.
Review
“AI can be a total game changer for sales professionals if you know how to use it to enhance your human advantage. What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy to understand tactics for putting it to work to enhance your human to human relationships.” ―Jon Gordon, 17x Bestselling author of The Energy Bus and The Power of a Positive Team
“The AI Edge is a game-changer for sales professionals, offering practical insights into leveraging AI to enhance their sales game. This thought-provoking book is an essential read for anyone looking to stay ahead in the competitive world of B2B sales.” ―Bernie Weiss, Division President, iHeartMedia
“The AI Edge shares perspective from actual sales leaders running the best sales teams in the world. Above all else, you will learn how to impact your sales pipeline velocity in the very early innings of AI innovation and get ahead of your competition.” ―Will Frattini, Principal, Head of Enterprise Growth Strategy, ZoomInfo
“The AI Edge takes a complex and often misunderstood topic and boils it down in simple terms so it’s understandable and applicable across every step of the sales process. AI is a tool, and with any tool the person holding it has the biggest impact on what happens next. This book shows you exactly how to use this incredible new sales tool to gain a powerful competitive advantage.” ―Jim Lager, Executive Vice President, Penske Truck Leasing
“Iannarino and Blount have delivered a timely and useful guide to navigating the intersection of AI and sales. The AI Edge is brimming with expert advice and real-world examples that will help sales professionals thrive in an era remade by artificial intelligence.” ―Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human
From the Inside Flap
Leverage AI to develop a razor-sharp competitive edge in the world of sales
Drawing from cutting-edge research and real-world applications, The AI Edge lays out a step-by-step roadmap to sell more with an AI-powered sales strategy. Written by Jeb Blount and Anthony Iannarino―two of the world’s most prolific sales trainers and authors―this book demystifies AI and demonstrates its potential to give you more time to leverage your human advantage and build deeper relationships and winning solutions that give you a leg up over the competition.
From start to finish, this book covers all the practical, real-world use cases of AI that sales professionals need to get more time to sell more. Readers will learn how to automate boring, repetitive tasks, perform extensive analytics and research, build pipeline, craft powerful and unique messaging to stand out from the crowd, and shorten the sales cycle. Prompt engineering tips and tricks are also included to help you get the best possible results from generative AI right out of the gate.
Navigating the new world of AI might seem daunting, but with Blount and Iannarino at the helm, The AI Edge is a journey of empowerment, innovation, and profound human connection―an essential read for all sales professionals looking to reap the benefits of taking a proactive approach to groundbreaking new technology.
From the Back Cover
PRAISE FOR THE AI EDGE
“What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy-to-understand tactics for putting it to work to enhance your human-to-human relationships.” ―JON GORDON, 17x Bestselling author of The Energy Bus and The Power of a Positive Team
“Brimming with expert advice and real-world examples that will help sales professionals thrive in an era remade by artificial intelligence.” ―DANIEL H. PINK, #1 New York Times bestselling author of To Sell Is Human
“A game-changer for sales professionals… this thought-provoking book is an essential read for anyone looking to stay ahead in the competitive world of B2B sales.” ―BERNIE WEISS, Division President, iHeartMedia
“The AI Edge shares perspective from actual sales leaders running the best sales teams in the world. Above all else, you will learn how to impact your sales pipeline velocity in the very early innings of AI innovation and get ahead of your competition.” ―WILL FRATTINI, Principal, Head of Enterprise Growth Strategy, ZoomInfo
“The AI Edge takes a complex and often misunderstood topic and boils it down in simple terms so it’s understandable and applicable across every step of the sales process.” ―JIM LAGER, Executive Vice President, Penske Truck Leasing
About the Author
JEB BLOUNT is the CEO and founder of Sales Gravy. He advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, and customer experience. Jeb helps individuals, teams, and companies across the globe sell more through keynotes, workshops, and digital learning. He was recently recognized as one of the Top 50 Most Influential Leaders in Sales and Marketing by Top Sales Magazine and one of the World’s Top 30 Social Selling Influencers by Forbes.
ANTHONY IANNARINO spent twenty years selling and leading a sales force in the highly commoditized industry of staffing before becoming a writer and publishing daily at thesalesblog.com. During his time in sales, he recognized the strongest differentiation for a salesperson is their ability to create value for their prospective client within the sales conversation. Anthony spends much of his time drinking coffee, writing, speaking, facilitating workshops, and helping sales organizations transform their outdated, legacy approach with a modern, value-creating approach that buyers appreciate, and one that leads to revenue growth.
