Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
By 作者: Torrey Podmajersky
ISBN-10 书号: 1492049395
ISBN-13 书号: 9781492049395
Edition 版本: 1
Release Finelybook 出版日期: 2019-07-02
pages 页数: (194 )

$39.99

Book Description to Finelybook sorting

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.

Learn how UX content works with the software development lifecycle
Use a framework to align the UX content with product principles
Explore content-first design to root UX text in conversation
Learn how UX text patterns work with different voices
Produce text that’s purposeful, concise, conversational, and clear
Chapter 1. Why: Meet the Goals of People and the Organization
Chapter 2. Voice: They Recognize You
Chapter 3. Conversation for Content-First Design
Chapter 4. Apply UX Text Patterns
Chapter 5. Edit, Because They Didn’t Go There to Read
Chapter 6. Measuring UX Content Effectiveness
Chapter 7. Tools of the UX Writing Trade
Chapter 8.A 30/60/90-Day Plan
Chapter 9. What to Do First
[ Index]

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