Strategic Management: Text & Cases, 11th Edition
by Gregory G. Dess PhD BIE(Author), G.T. (Tom) Lumpkin(Author), Gerry McNamara(Author), Alan Eisner(Author)
Publisher finelybook 出版社: McGraw-Hill Education (January 1, 2023)
Language 语言: English
Print Length 页数: 832 pages
ISBN-10: 1266200460
ISBN-13: 9781266200465
Book Description
By finelybook
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
