finelybook
Remote Usability Testing: Actionable insights in user behavior across geographies and time zones
Authors: Inge De Bleecker - Rebecca Okoroji
ISBN-10 书号: 1788999045
ISBN-13 书号: 9781788999045
Publisher Finelybook 出版日期: 2018-08-23
pages 页数: 202 pages
Book Description
Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface.
Remote studies involve fewer logistics,allow participation regardless of location and are quicker and cheaper to execute compared to in person studies,while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones.
This book will teach you how to conduct qualitative remote usability studies,in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Contents
1: WHY EVERYONE SHOULD RUN REMOTE USABILITY STUDIES
2: WHAT NOT TO FORGET WHEN PLANNING YOUR STUDY
3: HOW TO EFFECTIVELY RECRUIT PARTICIPANTS
4: RUNNING A REMOTE MODERATED STUDY
5: RUNNING A REMOTE UNMODERATED STUDY WITH USER VIDEOS
6: RUNNING A REMOTE UNMODERATED STUDY WITH A SURVEY
7: RUNNING A REMOTE UNMODERATED STUDY WITH A HYBRID APPROACH
8: WHAT TO CONSIDER WHEN ANALYZING AND PRESENTING THE STUDY RESULTS
9: THANKS! AND WHAT NOW?
What you will learn
Choose the most suitable remote study methodology
Establish a clear goal for the study
Plan the study execution
Understand recruitment logistics,expectations and compensation
Set up and moderate remote studies
Write good tasks and questions for each methodology
Analyze and document the study results
Deliver results that align with the goal for the study
Authors
Inge De Bleecker
Inge De Bleecker has been designing and testing web,mobile,and voice experiences for more than 20 years. She builds and leads UX teams and evangelizes UX throughout organizations. She is fascinated by the communication between humans and devices. Her mantras are "design for everyone" and "test early and often." Inge has run over 200 remote studies across different industries,languages,and regions. She finds remote studies a powerful and effective way to gather user feedback that would otherwise be difficult to collect.
Rebecca Okoroji
Rebecca Okoroji has been working in UX since 2000. She is passionate about the need for providing exceptional digital experiences and has since expanded her focus to encompass customer experience. She believes that there is no such thing as a user error,only badly designed interfaces. Customer/user feedback is essential to building a good UX,and remote unmoderated usability testing is a cost-effective and efficient way of collecting this. Rebecca has conducted over 100 such studies in globally dispersed projects for a large variety of industries and has a wealth of experience to draw on.
