finelybook![Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites by [de Leon,Niaw]](https://images-eu.ssl-images-amazon.com/images/I/41tSycPJP6L._SY346_.jpg)
Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites
by Niaw de Leon
Product details
File Size: 7321 KB
Simultaneous Device Usage: Unlimited
Sold by 作者: Amazon Media EU S.à r.l.
Language 语言: English
ASIN: B071S54VLL
Book Description
Microcopy consists of small pieces of text like headings,hint texts,placeholders,summaries,and instructions throughout a website or app. These little bits of content often get overlooked to the detriment of the application or website you’re building,which is tragic since they make the difference between technology that fades into obscurity and technology that goes on to become extremely successful products.
In this book,we'll see how:
One retail firm increased its monthly revenues by $25,000,000 by changing one word
A website prevented hundreds of credit card billing errors using a single sentence
An enterprise chat app used playful microcopy to grow to a $3.8B valuation
You'll understand the power of microcopy through many real-life examples and learn how to:
Analyze microcopy for strengths and weaknesses
Identify opportunities to use microcopy
Plan your microcopy
Start writing better microcopy
Validate its effectiveness
Here's some praise for the book:
"The content is good. Copy is something that I've been trying to get my hands on so Chapter 7 was very helpful for me." -- Jelvin Base,UI/UX Designer
"I really like it since i'm still new in microcopy and gives me an idea why microcopy is important for every app and website. It's easy to understand and apply specially for beginners like me. I will definitely recommended this book to my friends." -- Eric Luciano,Front-End Developer / Designer
"Niaw prepares her readers for the wonderful world of Microcopy (and burritos) with great examples here and there partnered with the value of using it,reasoning as to how Microcopy works,and flavourful wordplays. This short but tasty book proves how powerful small things like microcopy can make a big difference to your designs." -- Pierce Jonota,Designer
Contents
Chapter 1 - Introduction
Chapter 2 - Gain Users’ Trust
Chapter 3 - Guide the Way
Chapter 4 - Encourage Action
Chapter 5 - Make Them Feel Good
Chapter 6 - Process
Chapter 7 - Writing
Chapter 8 - Conclusion
Appendix A - Bibliography
图书说明
微型复印包括一小部分文字，如标题，提示文字，占位符，摘要和整个网站或应用程序的说明。这些小小的内容经常被忽略，损害了您正在建设的应用程序或网站，这是不幸的，因为它们使技术脱颖而出，成为非常成功的产品的技术之间的区别。
在这本书中，我们将看到如何:
一家零售公司通过改变一个字来增加每月收入2500万美元
一个网站使用单个句子阻止了数百个信用卡账单错误
一个企业聊天应用程序使用俏皮的显微镜来增长到3.8亿美元的估值
您将通过许多现实生活的例子了解微视觉的力量，并学习如何:
分析显微镜的优缺点
确定使用微型复印机会
计划您的微型复印件
开始写更好的显微镜
验证其有效性
这里有一些赞美的书:
“内容很好，复制是我一直在试图让我的手，所以第7章对我来说是非常有帮助的。” - Jelvin Base，UI / UX设计器
“我真的喜欢它，因为我仍然是新的复印件，并给我一个想法，为什么显微镜是重要的每个应用程序和网站，它很容易理解和特别适用于像我这样的初学者，我一定会推荐这本书给我的朋友。 “ - Eric Luciano，前端开发人员/设计师
“Niaw为读者准备了美妙的微视镜世界（和卷饼），这里有很好的例子，并与之配合使用它的价值，推论Microcopy如何工作，以及风味的文字。这本简短而美味的书证明了多么强大的小东西像微型复印可以对您的设计产生很大的影响。“ - Pierce Jonota，设计师
目录
第1章 - 介绍
第2章 - 获得用户信任
第3章 - 指导方式
第四章 - 鼓励行动
第5章 - 让他们感觉好
第六章 - 过程
第七章 - 写作
第8章 - 结论
附录A - 参考书目
