Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (Interactive Technologies) 3rd Edition
by Bill Albert，Tom Tullis(Author)
Publisher finelybook 出版社: Morgan Kaufmann; 3rd edition (March 7, 2022)
Language 语言: English
Print Length 页数: 384 pages
ISBN-10: 0128180803
ISBN-13: 9780128180808
Book Description
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
