当前位置：finelybook 电子书 Marketing Measurement and Analytics: An Introduction

Marketing Measurement and Analytics: An Introduction

2025-01-24 分类：电子书 评论(0)

Marketing Measurement and Analytics: An Introduction

Marketing Measurement and Analytics: An Introduction

Author:by Greg Kihlström (Author)

Publisher Finelybook 出版社:‏‎Mercury Learning and Information

Edition 版本:‏N/A

Publication Date 出版日期:‏2024-12-19

Language 语言:English

Paperback:244pages

ISBN-10:1501523147

ISBN-13:9781501523144

Book Description

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You’ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization.

FEATURES:

  • Integrates cutting-edge AI technologies into your measurement processes
  • Uses a recurring case study to demonstrate real-world applications of measurement concepts
  • Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization

About the Author

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.

Amazon Page

下载地址

PDF, EPUB | 8 MB | 2025-01-24
下载地址 Download请完成验证以访问链接！
AD：【如何下载、打开扩展名：PDF、EPUB、MOBI、AZW3、ZIP、RAR】阅读-使用帮助
打赏
未经允许不得转载：finelybook » Marketing Measurement and Analytics: An Introduction

相关推荐

评论 抢沙发

取消

分类

电子书代查代购代下，不限类别
登记需求，请访问http://finelybook.com/messages/

觉得文章有用就打赏一下文章作者

您的打赏，我们将继续给力更多优质内容

支付宝扫一扫

微信扫一扫