finelybook
Marketing: An Introduction 11th Edition
Author(s): Gary Armstrong (Author), Philip Kotler (Author)
- Publisher Finelybook 出版社: Pearson College Div
- Publication Date 出版日期: January 1, 2012
- Edition 版本: 11th
- Language 语言: English
- Print length 页数: 506 pages
- ISBN-10: 0132744031
- ISBN-13: 9780132744034
Book Description
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.
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PDF | 16 MB | 2026-09-04
