Management Information Systems: Managing the Digital Firm,16th Global Edition

Management Information Systems: Managing the Digital Firm,Global Edition (0)
by: Kenneth C. Laudon and Jane P. Laudon
Publisher finelybook 出版社: Pearson; 16th edition (August 2,2019)
Language 语言: English
Print length 页数: 656 pages
ISBN-10: 1292296569
ISBN-13: 9781292296562
Book Description
For introductory courses in IS (information systems) and MIS (management information systems).
The authoritative,case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by: business firms today,while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies,which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills,such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions,new Video Cases,and a new Career Opportunities section building practical job-seeking skills.