Management Information Systems:Managing the Digital Firm, 16th Edition

Management Information Systems:Managing the Digital Firm (16th Edition) 16th Edition
by:Kenneth C. Laudon , Jane P. Laudon
pages 页数:656 pages
Publisher Finelybook 出版社:Pearson; 16 edition (March 23, 2019)
Language 语言:English
ISBN-10 书号:0135191793
ISBN-13 书号:9780135191798

Book Description
For introductory courses in IS (information systems) and MIS (management information systems).
The authoritative, case-based study of IS in business today
Management Information Systems:Managing the Digital Firm provides the most comprehensive overview of information systems used by:business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.


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