Management Information Systems: Managing the Digital Firm (16th Edition) 16th Edition
By 作者:Kenneth C. Laudon (Author), Jane P. Laudon (Author)
Hardcover: 656 pages
Publisher Finelybook 出版社: Pearson; 16 edition (March 23, 2019)
Language 语言: English
The Book Description robot was collected from Amazon and arranged by Finelybook
For introductory courses in IS (information systems) and MIS (management information systems).
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used By 作者:business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
Management Information Systems Managing the Digital Firm, 16th Edition 9780135191798.pdf