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Management Information Systems: Managing the Digital Firm [Print Replica]
Author(s): Kenneth Laudon (Author), Jane Laudon (Author), Carol Traver (Author)
- Publisher Finelybook 出版社: Pearson
- Publication Date 出版日期: May 2, 2025
- Edition 版本: 18th
- Language 语言: English
- ASIN: B0F9QT69DP
- ISBN-13: 9780138344191
Book Description
Management Information Systems: Managing the Digital Firmprovides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps you develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.
The 18th Editionhas been updated to cover important contemporary topics including the latest on AI, sustainability, cloud computing and analytics. Other topics receiving fresh coverage include Internet of Things (IoT), big data and business intelligence.
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