By 作者: Mike van Drongelen – Adam Dennis – Richard Garabedian – Alberto Gonzalez – Aravind Krishnaswamy
ISBN-10 书号: 1786467046
ISBN-13 书号: 9781786467041
Release Finelybook 出版日期: 2017-11-28
pages 页数: 378
Book Description to Finelybook sorting
Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer?
By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how.
It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your
hypotheses early and often. Discover effective product development strategies that let you put Facebook’s famous axiom “move fast and break things” into practice.
A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
1: YES, THERE IS AN APP FOR THAT
2: LEAN STARTUP PRIMER
3: CHALLENGES IN APPLYING LEAN TO BUILDING MOBILE APPS
4: AN AGILE WORKFLOW IN A NUTSHELL
5: A PRAGMATIC APPROACH
6: MVP IS ALWAYS MORE MINIMAL THAN YOU THINK
7: MINIMAL VIABLE PRODUCT CASE STUDIES
8: CLOUD SOLUTIONS FOR APP EXPERIMENTS
9: NATIVE, HYBRID, OR CROSS-PLATFORM
10: THERE IS AN API FOR THAT!
11: ONBOARDING AND REGISTRATION
12: DO THINGS THAT DO NOT SCALE
13: PLAY STORE AND APP STORE HACKS
14: A/B TESTING YOUR APP
15: GROWING TRACTION AND IMPROVING RETENTION
16: SCALING STRATEGIES
17: MONETIZATION AND PRICING STRATEGY
18: CONTINUOUS DEPLOYMENT
19: BUILDING AN UNFAIR ADVANTAGE
20: THE FLYNG CASE STUDY
What You Will Learn
Apply the lean startup methodology to real Android and iOS development
Define what your hypotheses are by creating an Minimal Viable Product
Validate your idea against the Business Model Canvas
Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly
Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements
Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business.
Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess.
Mike van Drongelen
Mike van Drongelen works as a mobile solution consultant in the Netherlands. He develops Android, iOS, and .NET solutions for various customers and has some start-up projects of his own.
Creating successful software using less code is what he is aiming for. He thinks developing software is fun, but waste is not. Too often the business guys do not fully understand the tech guys and the other way around. This, amongst other insights, explains why he is interested in the lean start-up methodology and why he thinks it is important to apply to mobile app development.
When he is not developing apps, he likes to go on trips on his motorbike or with his 2 CV.
Adam is a seasoned unicorn who has run political campaigns, created tech training centers for at-risk youth, and founded and sold a successful SaaS. Adam now runs 10+ software teams for Dominion Dealer Solutions, an enterprise SaaS serving US auto dealers.
Adam promotes team excellence, fact-driven decision-making and failing fast. At Dominion, Adam integrated Lean / Agile methods and coding best practices into all his teams.
Adam lives on the island of Antigua. When offline, Adam etches glass and enjoys life with his wife and daughters.