Leading with AI and Analytics:Build Your Data Science IQ to Drive Business Value
by:Eric Anderson and Florian Zettelmeyer
Publisher Finelybook 出版社：McGraw-Hill Education; 1st edition (December 8,2020)
pages 页数：352 pages
Lead your organization to become evidence-driven
Data. It’s the benchmark that informs corporate projections,decision-making,and analysis. But,why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics,two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven,which leads to real,measurable changes that can help propel their companies to the top of their industries.
The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here,the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science:the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.
Inside,you’ll find the essential tools to help you:
Develop a strong data science intuition quotient
Lead and scale AI and analytics throughout your organization
Move from “best-guess” decision making to evidence-based decisions
Craft strategies and tactics to create real impact
Written for anyone in a leadership or management role―from C-level/unit team managers to rising talent―this powerful,hands-on guide meets today’s growing need for real-world tools to lead and succeed with data