finelybook
1484228502
Introduction to Search Engine Optimization: A Guide for Absolute Beginners
by 作者: Todd Kelsey
ISBN-10 书号: 1484228502
ISBN-13 书号: 9781484228500
Edition 版本: 1st ed.
Publisher Finelybook 出版日期: 2017-07-20
Pages: 126
Book Description
Don’t be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics,this guide will introduce you to the content quickly.
Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics,keyword research,SEO ranking and analytics,Google Analytics,and more. It also includes an overview of how to pursue SEO-related certifications.
What You’ll Learn
Create a content platform,including blogs and YouTube channels
Use keywords to maximize findability and increase search volume
Check your SEO rank and other analytics
Hunt for duplicate content
Set up Google Analytics,including Blogger
Utilize Indexing and Webmaster tools/search console
Who this book is for
Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Contents
Chapter 1: Introduction
Chapter 2: Skillbox: Content
Chapter 3: SEO Basics
Chapter 4: Keyword Research
Chapter 5: Try SEO
Chapter 6: Analyze How Things Are Going
Chapter 7: Explore Indexing and Webmaster Tools/Search Console
Chapter 8: Keeping Up with Changes
Chapter 9: Exploring SEO Certification
