finelybook
Fixing Bad UX Designs: Master proven approaches,tools,and techniques to make your user experience great again
by 作者: Lisandra Maioli
ISBN-10 书号: 1787120554
ISBN-13 书号: 9781787120556
Publisher Finelybook 出版日期: 2018-02-27
Pages: 348
Book Description
Have your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money?
This book is the answer to these problems. With intuitive case studies,you’ll learn to simplify,fix,and enhance some common,real-world application designs. You’ll look at the common issues of simplicity,navigation,appearance,maintenance,and many more.
The challenge that most UX designers face is to ensure that the UX is user-friendly. In this book,we address this with individual case studies starting with some common UX applications and then move on to complex applications. Each case study will help you understand the issues faced by a bad UX and teach you to break it down and fix these problems.
As we progress,you’ll learn about the information architecture,usability testing,iteration,UX refactoring,and many other related features with the help of various case studies. You’ll also learn some interesting UX design tools with the projects covered in the book.
By the end of the book,you’ll be armed with the knowledge to fix bad UX designs and to ensure great customer satisfaction for your applications.
Contents
1: UNDERSTANDING UX AND ITS IMPORTANCE
2: IDENTIFYING UX ISSUES – UX METHODOLOGIES
3: EXPLORING POTENTIAL UX SOLUTIONS
4: INCREASING CONVERSION WITH UX
5: USING UI AND CONTENT FOR BETTER COMMUNICATION
6: CONSIDERING ACCESSIBILITY AS PART OF THE UX
7: IMPROVING PHYSICAL EXPERIENCES
8: IMPROVING IA FOR BETTER NAVIGATION
9: PROTOTYPING AND VALIDATING UX SOLUTIONS
10: IMPLEMENTING UX SOLUTIONS
11: MEASURING UX SOLUTIONS
12: KEEPING UP TO DATE
What you will learn
Learn about ROI and metrics in UX
Understand the importance of getting stakeholders involved
Learn through real cases how to fix bad UX
Identify and fix UX issues using different methodologies
Learn how to turn insights and finding into practical UX solutions
Learn to validate,test and measure the UX solutions implemented
Learn about UX refactoring
Authors
Lisandra Maioli
Lisandra Maioli is an Italian-Brazilian journalist with certification in UX (General Assembly LA),post-graduate Diploma in Marketing (UC Berkeley),in Digital Marketing (UCLA),in Interactive Digital Medias (Senac SP),and in Digital-Cultural Journalism (PUC SP). She has about 2 decades of international and multidisciplinary experience in Digital Communications in different roles,working for different companies and clients based in Brazil,the US,Italy,Ireland,China,Germany,and the Netherlands.
