Essentials of Strategic Management:The Quest for Competitive Advantage, 6th Edition


Essentials of Strategic Management:The Quest for Competitive Advantage
by:John Gamble
Release Finelybook 出版日期:2019
ISBN-10 书号:1260092275
ISBN-13 书号:9781260092271
Edition 版次:6th edition
pages 页数:433
pages 页数:

Book Description
Essentials of Strategic Management 6thedition by Gamble Peteraf and Thompson presents concisestraight-to-the-point discussions timely examples with a writing style thatcaptures students’ interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations TheBusiness Strategy Game and GLO-BUS are optional companions. Bothsimulations are closely linked to the content.


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