Essentials of Strategic Management: The Quest for Competitive Advantage
by: John Gamble
Released: 2019
ISBN-10: 1260092275
ISBN-13: 9781260092271
Edition 版本: 6th edition
Pages: 433
Print Length 页数:
Book Description
Essentials of Strategic Management 6thedition by Gamble Peteraf and Thompson presents concisestraight-to-the-point discussions timely examples with a writing style thatcaptures students’ interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations TheBusiness Strategy Game and GLO-BUS are optional companions. Bothsimulations are closely linked to the content.
