Effective Platform Product Management: A product manager’s guide to strategizing and executing the platform business model to expand the customer base
Author: Tabassum Memon
Publisher finelybook 出版社: Packt Publishing (November 12,2021)
Language 语言: English
Print Length 页数: 286 pages
ISBN-10: 1801811350
ISBN-13: 9781801811354
Book Description
Design,strategize,and implement a proven roadmap for your platforms to scale your business across multiple channels that provide a seamless and intuitive user experience
Key Features
Understand the importance of platform business models and the difference between linear products and platforms
Explore the end-to-end platform life cycle,from developing a strategy to measuring the outcome
Discover the benefits of the platform business model and effective strategies through examples
In recent years,platform business models have revolutionized various industries,including retail and media. Companies such as Amazon,Netflix,and Spotify have changed how businesses reach out to their consumers. With the rise of these platforms and the increased use of technology,consumers prefer to search,explore,compare,and choose between different options within a single uninterrupted user experience. Providing such an experience is difficult and almost impossible when using linear models,and this is why modern businesses must adopt a platform-first approach to change how they invent,develop,and market solutions.
This book addresses a critical pillar of platform development – product management. It’ll help you to understand the difference between traditional and modern product management for platforms while exploring the importance and benefits of the platform business model. As you progress,you’ll be able to build the right platform strategy,define the MVP,and focus on ongoing backlog prioritization for successful platforms. This book also walks you through the steps and guidelines that’ll help organizations and product managers to transition from linear products to platforms.
By the end of this platform product management book,you’ll have learned the essential aspects of product management for building successful and scalable platforms.
What you will learn
Understand the difference between the product and platform business model
Build an end-to-end platform strategy from scratch
Translate the platform strategy to a roadmap with a well-defined implementation plan
Define the MVP for faster releases and test viability in the early stages
Create an operating model and design an execution plan
Measure the success or failure of the platform and make iterations after feedback
