0134601564
E-Commerce 2017 (13th Edition)
by: Kenneth C. Laudon – Carol Guercio Traver
ISBN-10: 0134601564
ISBN-13: 9780134601564
Edition 版本: 13
Released: 2017-01-23
Pages: 912
Book Description
Understanding The Vast And Expanding Field of E-commerce
Laudon’s E-commerce 2017: Business,Technology,Society emphasizes three driving forces behind the expanding field of e-commerce: technology change,business development,and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber,Airbnb,Instacart,and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition,Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter,making the material even more accessible to students as they prepare for their future roles in business.
Contents
Part 1: Introduction to E-commerce
Chapter 1. The Revolution Is Just Beginning
Chapter 2. E-Commerce Business Models And Concepts
Part 2: Technology Infrastructure for E-commerce
Chapter 3. E-Commerce Infrastructure: The Internet,Web,And Mobile Platform
Chapter 4. Building An E-Commerce Presence: Websites,Mobile Sites,And Apps
Chapter 5. E-Commerce Security And Payment Systems
Part 3: Business Concepts and Social Issues
Chapter 6. E-Commerce Marketing And Advertising Concepts
Chapter 7. Social,Mobile,And Local Marketing
Chapter 8. Ethical,Social,And Political Issues In E-Commerce
Part 4: E-commerce in Action
Chapter 9. Online Retail And Services
Chapter 10. Online Content And Media
Chapter 11. Social Networks,Auctions,And Portals
Chapter 12. B2B E-Commerce: Supply Chain Management And Collaborative Commerce
