Digital Marketing: 2024 Release

2025-04-13 分类：McGraw-Hill 评论(0)

Loose Leaf for Digital Marketing: 2024 Release

Loose Leaf for Digital Marketing: 2024 Release

Author: Raj Sachdev

Publisher finelybook 出版社:‏ ‎ McGraw Hill

Edition 版本:‏ 99th edition

Publication Date 出版日期:‏ 2024-05-01

Language 语言: 480 pages

Print Length 页数: 1266200304

ISBN-10: 9781266200304

ISBN-13: 1.6 pounds

Book Description


Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing
trends and shows how these may be applied.

About the Author

Dr. Raj Sachdev, MSc (Oxford), M.B.A., LL.M, D.B.A., PCM (Digital Marketing), CIPP/US, is an Assistant Professor of Marketing at Plymouth State University (PSU), Assistant Facilitator at Cornell University, a digital marketing consultant, interdisciplinary researcher, speaker, and internationally qualified lawyer (California and England & Wales). Having over 26 years of industry and academic experience, he has served in many capacities including in a number of marketing and managerial roles. A graduate of Oxford University, he holds various degrees in the areas of marketing, business, technology, and law from different institutions. He is a PCM in Digital Marketing from the AMA and has held a number of other industry recognized digital marketing certifications such as from Google, Hootsuite, Hubspot, Mailchimp etc. He has a GCHQ certified cybersecurity degree and is certified in privacy. Over the past 20 years, Dr. Sachdev has had the opportunity to teach / facilitate 55+ courses at different institutions including Oxford University, Cornell University, Stanford CSP, Plymouth State, and Columbia College, among others. He has guest spoken globally including at Harvard, Stanford, Oxford, Cambridge, etc., at conferences including as a keynote speaker at AMA’s Year Ahead conference, and has given a Tedx talk. He has published in peer reviewed and general publications and has written blogs on marketing and interdisciplinary areas. He holds membership in various industry organizations.
Table of Contents
Chapter 1: Digital Marketing in a Digital World

Chapter 2: Creating Value through Digital Marketing Strategy

Chapter 3: Digital Consumer Behavior and Customer Relationship and Experience Management

Chapter 4: Website Marketing Strategy

Chapter 5: Search Engine Optimization (SEO) Strategy

Chapter 6: Search Engine Marketing (SEM) Strategy

Chapter 7: Email Marketing Strategy

Chapter 8: Social Media and Community Marketing Strategy

Chapter 9: Mobile Marketing Strategy

Chapter 10: Digital Brand, Trust, and Reputation Management Strategy

Chapter 11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations

Chapter 12: Trends and the Future of Digital Marketing

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