Loose Leaf for Digital Marketing: 2024 Release
Author: Raj Sachdev
Publisher finelybook 出版社: McGraw Hill
Edition 版本: 99th edition
Publication Date 出版日期: 2024-05-01
Language 语言: 480 pages
Print Length 页数: 1266200304
ISBN-10: 9781266200304
ISBN-13: 1.6 pounds
Book Description
Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing
trends and shows how these may be applied.
About the Author
Table of Contents
Chapter 1: Digital Marketing in a Digital World
Chapter 2: Creating Value through Digital Marketing Strategy
Chapter 3: Digital Consumer Behavior and Customer Relationship and Experience Management
Chapter 4: Website Marketing Strategy
Chapter 5: Search Engine Optimization (SEO) Strategy
Chapter 6: Search Engine Marketing (SEM) Strategy
Chapter 7: Email Marketing Strategy
Chapter 8: Social Media and Community Marketing Strategy
Chapter 9: Mobile Marketing Strategy
Chapter 10: Digital Brand, Trust, and Reputation Management Strategy
Chapter 11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations
Chapter 12: Trends and the Future of Digital Marketing
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