Designing for Emotion: Inspiring guidance for the principles of designing for humans,2nd Edition


Designing for Emotion: Inspiring guidance for the principles of designing for humans,2nd Edition
by 作者: Aarron Walter
Published: 2020
ISBN-13 书号: 9781937557942
Pages: 386
Language 语言: English
Pages: EPUB,PDF
Size: 13 Mb


Book Description
In the years since publishing the first edition,emotional design has gone from innovative to essential in designers’ toolkits. Aarron Walter once again offers wise,inspiring guidance for the principles of designing for humans,and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.
Packed with engaging case studies and psychologically-grounded principles,Designing for Emotion has never been more relevant for modern business.
WHAT’S NEW IN THE SECOND EDITION?
Learn from updated case studies that push beyond where the web was in 2011 and reflect more of today’s concerns such as privacy,representation,and safety. You’ll also engage more deeply with your users when you apply takeaways from the new chapter on empathy and inclusion. Finally,make the case for working more thoughtfully in your own company with Aarron’s fresh insight into the business value—and impact—of emotional design.
Emotional Design
Designing for Humans
Personality
Empathy and Inclusion
Emotional Engagement
Trust,Fear,and Forgiveness
The Business of Emotional Design

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