Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition

Designing for Behavior Change: Applying Psychology and Behavioral Economics
by 作者: Stephen Wendel
pages 页数: 200 pages
Publisher Finelybook 出版社: O′Reilly; 2nd Revised edition edition (30 Jun. 2020)
Language 语言: English
ISBN-10 书号: 1492056030
ISBN-13 书号: 9781492056034

Book Description
Designers and managers hope their products become essential for users—integrated into their lives like Instagram,Lyft,and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning,especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
In this updated edition,Stephen Wendel,head of behavioral science at Morningstar,takes you step- by 作者: -step through the process of incorporating behavioral science into product design and development. Product managers,UX and interaction designers,and data analysts will learn a simple and effective approach for identifying target users and behaviors,building the product,and gauging its effectiveness.

Learn the three main strategies to help people change behavior
Identify behaviors your target audience seeks to change—and obstacles that stand in their way
Develop effective designs that are enjoyable to use
Measure your product’s impact and learn ways to improve it
Combine behavioral science with data science to pinpoint problems and test potential solutions
1. How the Mind Works
1. Deciding and Taking Action
2. Creating Action
3. Stopping Negative Actions
4. Ethics of Behavioral Science
.A Blueprint for Behavior Change
5.A Summary of the Process
6. Defining the Problem
7. Exploring the Context
8. Understanding Our Efforts: A Brief Story About a Fish
9. Crafting the Intervention: Cue,Reaction,Evaluation
10. Crafting the Intervention: Ability,Timing,Experience
11. Crafting the Intervention: Advanced Topics
12. Implementing Within the Product
13. Determining Impact with A/B Tests and Experiments
14. Determining Impact When You Can't Run an A/B Test
15. Evaluating Next Steps
ll. Build Your Team and Make It Successful
16. The State of the Field
17. What You' ll Need for Your Team
18. Conclusion
Glossary of Terms

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