Content is Currency: Developing Powerful Content for Web and Mobile

Content is Currency: Developing Powerful Content for Web and Mobile Front Cover
Content is Currency: Developing Powerful Content for Web and Mobile
By 作者: Jon Wuebben
Pages 页数: 288 pages
Edition 版本: 1
Language 语言: English
Publisher Finelybook 出版社: Nicholas Brealey Publishing
Publication Date 出版日期: 2012-01-16
ISBN-10 书号:1857885732
ISBN-13 书号:9781857885736

Book Description to Finelybook sorting

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn:
• What types of content best suit your specific business, market, and industry
• How key content tactics influence search engine rankings and sales conversion
• How to leverage social media to connect with your target market
• How to merge the many elements of your web presence
Don’t lose your target audience to the millions of online search results, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.


下载地址

Content is Currency Developing Powerful Content for Web and Mobile 1857885732.epub

下载地址

Content is Currency Developing Powerful Content for Web and Mobile 1857885732.mobi

下载地址

Content is Currency Developing Powerful Content for Web and Mobile 1857885732.pdf

觉得文章有用就打赏一下文章作者
未经允许不得转载:finelybook » Content is Currency: Developing Powerful Content for Web and Mobile
分享到: 更多 (0)

评论 抢沙发

  • 昵称 (必填)
  • 邮箱 (必填)
  • 网址

觉得文章有用就打赏一下文章作者

支付宝扫一扫打赏

微信扫一扫打赏