Learn expert design techniques from Barbara Tulissi, seasoned designer and Canva coach, to create professional-quality visuals for social media, presentations, and print—with or without a Pro subscription

Key Features

• Maximize Canva capabilities using its free and Pro features
• Master the art of developing eye-catching designs for social media, print, and presentations
• Learn Canva tricks, graphic design basics, and timesaving techniques for efficient design workflows
• Purchase of the print or Kindle book includes a free PDF eBook

Book Description

Drawing from her expertise in digital design, Barbara Tulissi will guide you through Canva’s user-friendly platform, showcasing how to create stunning visuals and transform your basic Canva knowledge into professional-level design skills.

The Canva Cookbook starts with a quick overview of Canva, guiding you through its main features and ensuring you’re set up for success, before focusing on creating a brand. You will do this through workbook-like questions and activities, helping you understand your brand’s vision, values, and voice. After that, each chapter focuses on specific design objectives, providing step-by-step recipes on crafting engaging social media content, creating eye-catching videos and ads, and developing print-ready materials. Through a blend of theory, instructions, and examples, you’ll also learn how to make your designs more accessible – including the use of captions and alt text – as well as how to harness the power of Canva AI for efficient and powerful brand storytelling.

By the end of this book, you’ll not only be able to create visually compelling projects but you will have also built up a powerful skill arsenal that will help you speed up your creative process and unleash your creativity with Canva.

What you will learn

• Create captivating static designs for various social media platforms
• Craft animated designs for video posts and ads
• Accelerate your design process with time-saving techniques
• Develop visuals for effective brand storytelling
• Ensure accessibility and inclusivity in your designs
• Plan and produce a strong, clear brand

Who this book is for

This book is aimed at passionate designers with a basic understanding of Canva who want to use the platform to elevate their visual communication skills and create engaging, creative projects. Specifically, this book focuses on entrepreneurs who would like to elevate their design skills to help develop a personal or professional brand. This book is also useful for graphic designers, social media managers, and content creators who want to align their designs with an already-established brand.

Table of Contents

1. Introducing Canva and Its Interface
2. Creating Your Brand and Shaping It in Canva
3. Personalizing Your Social Media Presence
4. Crafting Engaging Social Content
5. Creating Impactful Presentations
6. Crafting Captivating Videos
7. Mastering Eye-Catching, Stop-Scrolling Ads
8. Developing Effective Marketing Documents
9. Ensuring Accessibility and Inclusivity in Your Designs
10. Designing Print-Ready Materials
11. Unlocking the Power of Magic Studio