Business Intelligence,Analytics,and Data Science: A Managerial Perspective (4th Edition,Global Edition)

Business Intelligence: A Managerial Approach,Global Edition
by Ramesh Sharda and Dursun Delen
pages 页数: 512 pages
Publisher Finelybook 出版社: Pearson; 4 edition (30 Nov. 2017)
Language 语言: English
ISBN-10 书号: 1292220546
ISBN-13 书号: 9781292220543

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Book Description
For courses on Business Intelligence or Decision Support Systems.
A managerial approach to understanding business intelligence systems.
To help future managers use and understand analytics,Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
Contents
Chapter 1: An Overview of Business Intelligence,Analytics,and Data Science
Chapter 2: Descriptive Analytics I: Nature of Data,Statistical Modeling,and Visualization
Chapter 3: Descriptive Analytics II: Business Intelligence and Data Warehousing
Chapter 4: Predictive Analytics I: Data Mining Process,Methods,and Algorithms
Chapter 5: Predictive Analytics II: Text,Web,and Social Media Analytics
Chapter 6: Prescriptive Analytics: Optimization and Simulation
Chapter 7: Big Data Concepts and Tools
Chapter 8: Future Trends,Privacy and Managerial Considerations in Analytics

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