Business Driven Technology
by 作者: Paige Baltzan (Author)
Publisher Finelybook 出版社: McGraw-Hill Education (January 1, 2023)
Language 语言: English
Pages 页数: 576 pages
ISBN-10 书号: 1266083251
ISBN-13 书号: 9781266083259
Book Description
Unlike any other MIS text, Business Driven Technology, 10e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices.
Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.
Business Driven Technology contains 18 chapters, 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.
TABLE OF CONTENTS
UNIT 1: Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
UNIT 2: Exploring Business Intelligence
Chapter 6: Valuing and Storing Organizational Information—Databases
Chapter 7: Accessing Organizational Information—Data Warehouses
Chapter 8: Understanding Data’s Impact on Business
UNIT 3: Streamlining Business Operations
Chapter 9: Enabling the Organization—Decision Making
Chapter 10: Extending the Organization—Supply Chain Management
Chapter 11: Building a Customer-centric Organization—Customer Relationship Management
Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning
UNIT 4: Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: Ebusiness
Chapter 15: Creating Collaborative Partnerships
UNIT 5: Transforming Organizations
Chapter 16: Integrating Wireless Technology in Business
Chapter 17: Developing Software to Streamline Operations
Chapter 18: Managing Organizational Projects
BUSINESS PLUG-INS
B1 Business Basics
B2 Business Process
B3 Hardware and Software Basics
B4 MIS Infrastructures B9 Business Intelligence
B5 Networks and Telecommunications
B6 Information Security
B7 Ethics
B8 Sustainable MIS Infrastructures
B9 Business Intelligence
B10 Global Trends
TECHNOLOGY PLUG-INS
T1 Personal Productivity Using IT
T2 Basic Skills Using Excel
T3 Problem Solving Using Excel
T4 Decision Making Using Excel
T5 Designing Database Applications
T6 Basic Skills Using Access
T7 Problem Solving Using Access
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