finelybook
Artificial Intelligence for Marketing Management (Routledge Studies in Marketing) 1st Edition
by Park Thaichon, Sara Quach (Editor)
Publisher Finelybook 出版社: Routledge; 1st edition (November 10, 2022)
Language 语言: English
pages 页数: 206 pages
ISBN-10 书号: 1032248483
ISBN-13 书号: 9781032248486
Book Description
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.
This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
