AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
By 作者: Peter Gentsch
ISBN-10 书号: 3319899562
ISBN-13 书号: 9783319899565
Edition 版本: 1st ed. 2019
Release Finelybook 出版日期: 2018-10-23
pages 页数: (271 )

$49.99
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

how customer and market potential can be automatically identified and profiled;
how media planning can be intelligently automated and optimized with AI and Big Data;
how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
how you can optimize Customer Journeys based on Algorithmics and AI; and
how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

由于版权问题,我们将只保留该文章的介绍,不再提供版权文件的下载,对您造成的不便敬请谅解。
您可以 登陆 获取帮助..

此资源下载价格为0.1积分,请先
下载前先升级VIP或点立即购买,即可获取下载地址

捐助 即送35积分点击了解一下
AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
Tagged on:

发表评论

电子邮件地址不会被公开。 必填项已用*标注