AI-Driven Revolution: Transforming the Business Landscape
Author(s): Tereza Raquel Merlo (Author)
Publisher: World Scientific Publishing Europe Ltd
Publication Date: November 30, 2025
Language: English
Print length: 410 pages
ISBN-10: 1800616562
ISBN-13: 9781800616561
Book Description
In an era where digital transformation is no longer a choice but a necessity, AI-Driven Revolution: Transforming the Business Landscape serves as a comprehensive guide for business leaders, entrepreneurs, and technology enthusiasts, as well as academics and students eager to harness the power of artificial intelligence (AI). This book delves into the profound impact AI is having on businesses and knowledge professions across various industries and fields, providing case studies and suggesting a roadmap for successfully integrating AI into organizational strategies and operations. Readers will find practical advice on developing AI strategies, selecting the right technologies, and aligning AI initiatives with business goals whilst maintaining a discussion on the ethical implications of AI, including data privacy, algorithmic bias, and compliance with regulations, ensuring responsible and sustainable AI practices.
The book embarks on an in-depth exploration of AI technologies such as machine learning, natural language processing, and robotics, and their role in driving digital transformation. The chapters utilize detailed case studies to showcase how leading companies have implemented AI to revolutionize their business models, enhance efficiency, and create new value propositions. Using this knowledge, an overview is provided of emerging AI trends and innovations, from advanced analytics and predictive modeling to AI-driven customer experiences. By bridging the gap between theoretical concepts and practical applications, readers are empowered to not only grasp the significance of AI but also effectively implement it within their organizations, ensuring that they are at the forefront of the digital revolution.
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About the Author
Dr Tereza Raquel Merlo is a postdoctoral researcher at the Federal University of Rio de Janeiro (UFRJ), a program affiliated with the Brazilian Institute of Information in Science and Technology (IBICT). She holds the positions of researcher, professor, practitioner, and consultant at the University of North Texas. Dr Merlo is also the CEO of Merlo Management Consulting, where she delivers global business solutions. Her research focuses on Knowledge Management Systems and their impact on organizational strategies and operations. Her professional interests span business strategies, process improvement, sales strategies, business intelligence, machine learning, artificial intelligence, and leadership.
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