Untrapping Product Teams: Simplify the Complexity of Creating Digital Products

“David’s brilliant book will help you decipher the chaos of product management and show how to escape all the traps that may condemn your product teams to mediocrity.”
—Maarten Dalmijn, author of Driving Value with Sprint Goals

“Untrapping Product Teams is the best way to transition your teams from delivery to empowered. Help your product teams break free of constraints and change the trajectory of your business with David’s book. He speaks not just theory, but from experience.”
—Aakash Gupta, author of Product Growth

“David wrote the book I wish I had read 20 years ago. Instead, I faced these common product team traps without a map of how to practically navigate them. This book is full of wisdom and inspiration for new and experienced product professionals alike. It will save you a lot of time and energy!”
—Simonetta Batteiger, CEO, Inclusive Leaders

“David’s book is an antidote to bullshit management, and at the same time, it’s so much more than that. It’s a wake-up call for product teams to regain clarity and focus. It’s a survival kit for every PM in the trenches facing a reality that other product books fail to acknowledge. There is no fluff, no ideal-world scenarios, only experience-based learnings and a generous amount of eye-opening honesty.”
—Ioana Ognibeni, Product Lead and Coach

“For those seeking no BS product management, David has got you covered! This book is full of practical and easy-to-follow advice to help you stop building a feature factory. David provides you simple frameworks and templates to use immediately.”
—Shyvee Shi, Product Lead at LinkedIn; author of Reimagined: Building Products with Generative AI

“Real-world product management is messy and full of traps that prevent great outcomes. Use David’s experience and nonprescriptive guidance to make good choices and help your company succeed.”
—Gil Broza, Value Delivery and Agile Leadership Expert; author of Deliver Better Results

“I worry that many aspiring product managers will read Part I of this book and run away screaming. David lays bare the challenges that many will encounter in this role. The brave ones who venture to Part II will find practical advice and tools that will enable them to overcome those challenges and set them up for real success. If they press on to Part III, they will know how to stay that way. Plenty of experienced product people could also learn a thing or two to help them untrap themselves and their teams!”
—Phil Hornby, Product Coach, for product people

David Pereira is a product leader with more than 15 years of experience. He has sharpened his skills by leading diverse teams, from startups to giant corporations. Since 2020, he has openly shared his mistakes, failures, and insights on product management, reaching over 10 million readers worldwide. His thought-provoking courses have more than 15K satisfied students across 120+ countries.