Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Author:William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author)
Publisher finelybook 出版社: Rockport Publishers
Publication Date 出版日期: 1 Feb. 2010
Edition 版本: 2nd
Language 语言: English
Print Length 页数: 272 pages
ISBN-10: 1592535879
ISBN-13: 9781592535873
Book Description
Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.
Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work:
- Baby-Face Bias
- Expectation Effect
- Golden Ration
- Ockham’s Razor
- Proximity
- Scaling Fallacy
The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? …).
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
About the Author
William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
