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Dr Naresh K Malhotrais Senior Fellow, Georgia Tech CIBER, and Regents’ Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. In 2010, he was selected as a Marketing Legend, and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field. He is listed in Marquis Who’s Who in America continuously since the 51st Edition (1997), and in Who’s Who in the World since 2000. In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from Marquis Who’s Who. In 2015, he received the Lifetime Achievement Award from the Prestige Institute of Management, Gwalior, India. He received the prestigious Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award in 2005. In 2011, he received the Best Professor in Marketing Management, Asia Best B-School Award. He has several top (number one) research rankings that have been published. His book entitled Marketing Research: An Applied Orientation, seventh edition, published by Pearson Education, has been translated into several languages and is the global leader. Likewise, his books, Basic Marketing Research: Integration of Social Media, fourth edition, and Essentials of Marketing Research are widely used globally. He is the winner of numerous awards and honors for research, teaching, and service to the profession, including the Academy of Marketing Science Distinguished Educator Award for 2005. He also has received several Best Paper awards. He has an active consulting practice.

Dr James Agarwal(PhD, Georgia Tech) is Haskayne Research Professor and Full Professor of Marketing at the Haskayne School of Business, University of Calgary, Canada. He served as the CCAL Research Fellow (2013–2016), Research Director (2013–2015), and Area Chair of Marketing (2002–2005) at the Haskayne School of Business. He is listed in Canadian Who’s Who, University of Toronto Press, and Marquis Who’s Who in America. In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from Marquis Who’s Who. His research interests are in International Marketing, Relationship Marketing, Consumer Psychology, Ethical Issues in Marketing, and Statistical Methods. He has published 55 papers in major refereed journals, proceedings, and book chapters, and presented research papers in more than 80 national and international conferences. He has edited two books: Research Methodology: Conjoint Analysis, Multidimensional Scaling & Related Techniques (Sage Publication, 2011); and Emerging Issues in Global Marketing: A Shifting Paradigm (Springer, 2018). He has received several Best Paper awards and recognitions, including William R Darden Best Paper Award, Hans B Thorelli Best Paper Award, Temple/AIB Best Paper Award (Finalist), Most Prolific Scholar in IB Research (MSU 2005), and Best Paper Awards in Customer Relationship Management and Branding & Brand Management Tracks granted by the American Marketing Association. He is a member of the American Marketing Association, Academy of International Business, and the Academy of Marketing Science.