The Immersive Metaverse Playbook for Business Leaders: A guide to strategic decision-making and implementation in the metaverse for improved products and services
Author: Irena Cronin (Author), Robert Scoble (Author), Hugo Swart (Foreword)
Publisher finelybook 出版社: Packt Publishing
Publication Date 出版日期: 2023-11-30
Language 语言: English
Print Length 页数: 458 pages
ISBN-10: 1837632847
ISBN-13: 9781837632848
Book Description
Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and future
Key Features
- Understand the metaverse and learn how augmented reality and virtual reality are integral to it
- Get a solid understanding of core metaverse technologies
- Become a metaverse business thought leader by learning from real-world use cases
- Purchase of the print or Kindle book includes a free PDF eBook
Book Description
“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse.
This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You’ll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You’ll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans.
By the end of this book, you’ll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.
What you will learn
- Get to grips with the concept of the metaverse, its origin, and its present state
- Understand how AR and VR strategically fit into the metaverse
- Delve into core technologies that power the metaverse
- Dig into use cases that enable finer strategic decision-making
- Understand the benefits and possible dangers of the metaverse
- Plan further ahead by understanding the future of the metaverse
Who this book is for
If you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.
Table of Contents
- The What and Why of the Metaverse
- Augmented Reality Status Quo
- Where Is Virtual Reality Heading?
- The Value of Using 3D Visuals to Interact
- Understanding Perception Technologies
- The Different Types of Computing Technologies
- Where Are APIs Needed
- Making and Using 3D Models and Integrating 2D Content
- Understanding User Experience Design and User Interface
- New Ways of Social Interaction
- Virtual and Onsite Work
- 3D and 2D Content Forms and Creation
- Retail Experiences
- Benefits and Possible Dangers Reframed
- Future Vision
Review
“The Metaverse is very alive and well! The Metaverse, together with Spatial Computing, is part of the greatest business transformation of the next few decades. This book is very valuable—I highly recommend it as a business resource!”
Sandy Carter, Chief Operating Officer, Unstoppable Domain
“Irena and Robert bring their practical insights to this book as they’ve explored the vast scope of the immersive Metaverse. They learned how diverse technical domains such as AR, VR, and AI intersect and leverage each other to benefit the business and society, and then shared how to capitalize on this shift in our relationships with information and other people. Working through the timing of these developments, they’ve clearly explained what is possible now versus what is coming soon and what is still science fiction.”
Matt Miesnieks, CEO, LivingCities
“Irena Cronin and Robert Scoble have worked hard to be “the experts” in spatial computing and the Metaverse. This book details the trends and provides insights into the paradigm shift we are entering. You need to understand what’s about to happen.”
Ken Gardner, Founder of DADOS Technology and SOASTA, Seven-time Entrepreneur
“Robert and Irena share deep knowledge of the AR/VR Metaverse in this book. They explore technology, applications, and the creative horizons that the Metaverse offers. As a former engineer and an AI professional, I appreciate the diversity of perspectives it presents, from the workings of the Metaverse to its potential impact on society and culture. I recommend this book to anyone who’s interested in learning more about modern digital landscape.”
Kris Kashtanova, Sr. Creative Evangelist – Artificial Intelligence, Adobe
“Embracing Mixed Reality is no longer an option, but an impending necessity for business leaders. Immersive Metaverse Playbook for Business Leaders by Cronin and Scoble offers a comprehensive roadmap to navigating the complexities of this new frontier. Every business leader should have this playbook on their desk to capitalize on the opportunities and avoid pitfalls in this complex and emerging tech landscape.”
Greg Kahn, CEO of GK Digital Ventures and Emerging Tech Exchange
“Thoughtful. Pragmatic. Comprehensive. Anyone invested in the intersection of technology and business has insight to glean here. The 3D media landscape is evolving faster than ever, and the authors have done an excellent job breaking it down into practical business use cases.”
Nick St. Pierre, Creative Director, @nickfloats
“As a business, deciding how and whether to integrate metaverse experiences is an extraordinarily difficult task, given the hype, the wide variety of possible approaches, and the complexity of interfacing with social communities. Irena and Robert are very capable guides, providing both the details and the grand strategy you’ll need to survive.”
Philip Rosedale, Founder of Second Life
“Just when you think you have the metaverse figured out, it evolves and shifts. That’s just the way it is. Thankfully, Cronin and Scoble are here to help. The duo breaks down the trends and hype to help leaders imagine and design the next chapter of hybrid experiences, those that are more immersive, innovative, and unforgettable.”
Brian Solis, Head of Global Innovation at ServiceNow
About the Author
Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
