The AI Marketing Playbook: Concepts • Methods • Applications (MLI Generative AI Series)
Author: Mark Lamplugh (Author)
Publisher finelybook 出版社: Mercury Learning and Information
Edition 版本: 2nd
Publication Date 出版日期: 2024-09-09
Language 语言: English
Print Length 页数: 272 pages
ISBN-10: 1501522892
ISBN-13: 9781501522895
Book Description
Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, andharness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES:
- Includes step-by-step guides for implementing AI tools in SEO, social media, and email
- Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service
- Features real-world cases from leading companies like Netflix, Amazon, and Spotify
- Uses AI tools to transform customer data into actionable insights for more effective campaigns
About the Author
Mark Lamplugh is a visionary CMO and best-selling author adept at driving revenue growth and achieving organizational goals through data-driven technology and collaborative leadership. An expert in leveraging digital marketing, he has experience in budget management, team direction, and stakeholder engagement.
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