Strategic Management of Technological Innovation
by 作者: Melissa Schilling
Publisher Finelybook 出版社: McGraw-Hill Education; 6th edition (January 22,2019)
Language 语言: English
Pages 页数: 368 pages
ISBN-10 书号: 1260087956
ISBN-13 书号: 9781260087956
Book Description
Melissa Schillings Strategic Management of Technological Innovation,is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process,and is organized to mirror the strategic management process used in most strategy textbooks,progressing from assessing the competitive dynamics of a situation to strategy formulation,to strategy implementation. While the book emphasizes practical applications and examples,it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
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Strategic Management of Technological Innovation,6th Edition 9781260087956.zip
