Strategic Management and Competitive Advantage: Concepts Global Edition
by 作者: Barney
Publisher Finelybook 出版社: Pearson; 6th edition (19 Feb. 2019)
Language 语言: English
Pages 页数: 392 pages
ISBN-10 书号: 1292266953
ISBN-13 书号: 9781292266954
Book Description
For courses in strategy and strategic management.
Strategic Management and Competitive Advantage: Concepts strips out the unnecessary,by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth,allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach,the 6th Edition provides students with the tools they need for strategic analysis
